Colombia: Why Visit Now?

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Interview with Luis German Restrepo, U.S. Executive Director of Proexport Colombia, the government agency charged with promoting tourism, exports and investment for the fast-growing Latin American nation.

Q: Colombia has become an “it destination” recently. Can you shed light on the increased interest from travelers?

A: The beauty of Colombia is that there is something for everyone: We have some of the best beaches in the world, fantastic restaurants and a rich history. As a result, Colombia was named one of the “25 Must-See Destinations for 2013” by more than 350 Virtuoso luxury travel advisors. In spite of the global economic downturn, the arrival of foreign travelers to Colombia has kept a steady growth over the last decade reaching around 1.7 million on visitors in 2012, a 7% growth when compared to 2011 and positioning the United States as our main source market with 350,000 tourists last year. (Source: The National Administrative Department of Statistics; DANE)

Q: Why are so many people traveling to Colombia now?

A: Being Colombia the second most bio-diverse country in the world, the country offers activities to all types of travelers. From nature and adventure in Santander, Santa Marta and the coffee cultural landscape; to history and culture in Cartagena de Indias and Bogota; to pristine white sand beaches in San Andres, Providencia and Santa Catalina, visitors can enjoy extreme and unique activities suitable for young travelers, families and adults. In addition, Colombia is conveniently located with close proximity to the United States — a trip from Miami to Cartagena de Indias is just 2.5 hours away or 5.5 hours from New York to Bogota.

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