Google ve “potencial” de Colombia en mercado de publicidad digital

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Colombia tiene el “potencial” para convertirse en el tercer mercado más grande en publicidad digital de América Latina, afirmó Google, que cree también que el país puede generar más ingresos por comercio en línea y acercarse así a importantes jugadores regionales como México, Brasil y Argentina.

“El potencial que tiene Colombia es convertirse en el tercer mercado de América Latina después de Brasil y México”, afirmó la gerente general de Google en Colombia, Laura Camacho, durante un foro en Bogotá que conmemoró el Día Internacional de Internet.

Camacho señaló que la compañía en Colombia está “gestionando que en los dos o tres próximos años” se pueda llegar “a los niveles de Argentina, que está en alrededor del 9 % del total de la torta publicitaria”.

Sobre la participación de internet en la economía en Colombia “podemos estimar que está alrededor del 2 % (del producto interno bruto, PIB) porque en términos de evolución está más desarrollado que México y menos que Argentina. Argentina está en el 2,5 % y México en el 2 %, pero eso es un estimativo”, dijo Camacho.

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“Colombian Coffee Happy Hour” presenta a Medellín, la ciudad más innovadora del mundo

Comunicado Cancilleria Colombian Coffee Happy Hour - Medellin

 


Fuente: Cancilleria de Colombia & Embajada de Colombia en China

Team #Shakira needs You to Vote – 5 Ways to Vote in The Voice

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Nuevo eje de negocios nace en Medellín

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La inversión apróximada es de US$ 150 millones y el complejo empresarial se integrará a un hotel de marca internacional.
Con una inversión de 150 millones de dólares aproximadamente y sobre un lote de 16.739 metros cuadrados y un área construida de 87.875 metros cuadrados, se levanta en Medellín Palmanova, un complejo empresarial mixto con centro de negocios, hotel y área comercial.

La obra se ubicará en la zona central de la Avenida de El Poblado, con acceso también por la vía Las Palmas, la cual es un corredor primordial en la capital antioqueña que, “al no tener pico y placa permitirá un desplazamiento permanente y sin restricciones de entrada y salida del centro de negocios”, comenta Juan Esteban Gómez, gerente del proyecto Palmanova.

La obra es producto de una sociedad entre Palma Real, grupo de desarrollo arquitectónico e inversión de Medellín y Constructora Colpatria, unión que le apuesta al crecimiento de la ciudad y “cree en el progreso de la capital de Antioquia, que por tradición es una metrópoli de pujanza industrial y empresarial, con mucho que ofrecer, más aún en medio de una apertura económica como la que muestra el país”, sostiene Jorge Izquierdo, vicepresidente de Constructora Colpatria.

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Bolsa de Colombia se promocionará en Londres y Nueva York

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El mercado de valores colombiano estará de gira en Nueva York y Londres, dos de los centros financieros más importantes del mundo, para mostrar el buen momento por el que atraviesa el país, su economía y la industria bursátil local.
Foto: Archivo Particular

Las empresas más importantes listadas en la Bolsa de Valores estarán de gira promocionando el mercado en ambas capitales. El presidente Santos los acompañaría.
Por segundo año consecutivo el mercado de valores colombiano estará de gira en Nueva York y Londres, dos de los centros financieros más importantes del mundo, para mostrar el buen momento por el que atraviesa el país, su economía y la industria bursátil local.

Colombia Insideout, como se denomina la iniciativa liderada por la Bolsa de Valores de Colombia y Deceval, con el patrocinio de Citi, se realizará entre el 3 y el 7 de junio próximos y servirá de escenario para hablar de algunas de las razones que hicieron que recientemente Standard and Poor´s aumentara la calificación de inversión del país a triple B (BBB), indicó la Bolsa de Valores de Colombia.

“En esta ocasión estarán junto a ellos una veintena de representantes de las empresas más importantes del mercado, entre las que están Banco de Bogotá, Bancolombia, BVC, Canacol, Celsia, Cementos Argos, Cemex Latam Holdings y Davivienda”, informaron los organizadores de Colombia Insideout, e.
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RT #TheAnswerisCOlombia – Extranjeros podrán ganar #viaje a #Colombia en #Twitter hasta el 5 de Mayo

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Se trata de la segunda parte de la estrategia de la Marca Colombia, que el pasado 18 de abril comenzó en la emblemática esquina de Times Square de Nueva York.

Hasta el próximo 5 de mayo, extranjeros de cualquier lugar del planeta podrán ganar un viaje a Colombia con todos los gastos pagos usando solo sus cuentas en Twitter.

Los interesados en participar tienen que seguir a @BrandColombia y escribir trinos con el hashtag #TheAnswerisCOlombia invitando a sus seguidores, amigos y familiares a que le den Retweet.

Los 20 extranjeros que hasta el 5 de mayo al medio día obtengan el mayor número de Retweets, ganarán un viaje a Colombia con todos los gastos pagos para vivir una de las 6 experiencias únicas que se subastan: avistamiento de ballenas jorobadas en el Pacífico colombiano, saber el proceso de creación de una taza de buen café mientras disfruta del paisaje cafetero, vivir la magia del Festival de Teatro más grande del mundo en Bogotá, tener un maravilloso paseo por la ciudad amurallada de Cartagena, sentir el clima primaveral y acogedor de Medellín o descubrir los secretos de San Agustín, en el departamento del Huila.

#TheAnswerisCOlombia ha sido trending topic en países como Estados Unidos y Canadá, tal como ocurrió con el evento inaugural el 18 de abril en el Times Square, donde el hashtag #ColombiaTimesSquare fue tendencia en Colombia, América Latina y España, logrando que una parte significativa del mundo hablara del país.

Colombia ~ Anthony Bourdain Parts Unknown Sunday @ 9 pm ET on CNN

The public face of Colombia has changed immensely over the past ten years and is still changing for the better. Tony will explore several regions of the country from the mountains down to the Caribbean coast to the coca leaf growing inlands formerly controlled by drug cartels.

Don’t fear Colombia, enjoy it

I’d thought my unconditional love for Colombia was well established there. I’d visited for speaking engagements. I’d made a giddily enthusiastic episode of a previous series in Medellin and Cartagena. I’d waxed poetically and often about how well I’ve always been treated, how thrilling it is to see how far the country has come from its bad old days.

I’m a fan of its people, its music, its food and its disarmingly injured pride.

But coming out of the remote jungle village of Miraflores, I made a mistake.

I tweeted a photo of myself standing under a shade tree surrounded by young Colombian military recruits.

My old friend and Top Chef colleague Tom Colicchio tweeted right back: “Too soon” — connecting the appearance of machine guns with the then recent Newtown massacre.

I tweeted back that “this is what it looks like in FARC country.”

Of course I meant “territory recently controlled by the FARC,” the unpleasant Marxist guerilla group who’d been terrorizing Colombia for decades with kidnappings, assassinations and worse. They operate hand in glove with the cartels — essentially shaking them down and providing them with protection — in return for funds. And, indeed, not too long before I arrived at the dirt airstrip, merchants in the small town are said to have accepted payment for basic goods and services with coca paste.

Now, Miraflores is swarming with army and police. The FARC, by almost all accounts, have been beaten back significantly.

The phrase “FARC country” was not, however, interpreted as intended, as meaning an area, a neighborhood, a territory once under FARC control. Not in Colombia.

Colombians were outraged.

“I do NOT live in FARC country” and “How come you glorify those bastards?” were common responses. The twittersphere blew up with pissed off, deeply offended Colombians reading second-hand reports of what I was believed to have said. Many misidentified the young soldiers in the photo as being guerillas.

Our fixers and drivers were very, very unhappy — in the uncomfortable position of being closely associated with someone (me) who was (for the next couple of days, anyway) widely thought to be a FARC sympathizer.

Things bled into the print media, and it was a tough couple of days.

It was a clumsy, ill-worded and foolish thing for me to have done.

Colombia is NOT, for the record, “a FARC country.” Far from it.

As I should well have known, the struggle between the FARC, the cartels and various right-wing militias has been deeply felt by nearly every Colombian family. Opinions — even perceived opinions — can have consequences. Just about everybody you talk to — even in a present day Colombia that is much, much safer and secure — has lost someone to violence from one side or the other.

Colombians — more than anyone — have paid a terrible price in lives for the world’s seemingly bottomless appetite for cocaine, and for the greed of a relative few. And if you ever wondered “how come they don’t get a handle on things down there,” all you need to do is look at the place. The country is huge. It is about 70% sparsely populated (and gorgeous) jungle, mountains and coastline opening up onto both the Caribbean and the Pacific. It is ideologically divided. And it has neighbor problems. Venezuela next door has been all too happy to provide safe haven and even covert military assistance to the FARC. Panama’s Darien Gap offers some of the world’s most impenetrable jungles.

Colombia has been very successful in recent years in its war on cartel- and FARC-related violence. But the ludicrous futility of any fully successful “war on drugs” is apparent with a single look out of a plane window.

In spite of all its painful history, Colombia is emerging as what SHOULD be a vacation wonderland.

Have I said yet how beautiful the place is? It’s incredible.

It’s fun. And, yes, it’s safe. Every day, more so.

 parts-unknown-anthony-bourdain-episode-3-on-colombia CNN

Cartagena has some of the most beautiful colonial architecture you’re likely to find anywhere in Latin America. A great bar scene. Amazing food and architecture.

Medellin is a modern, sophisticated, enormously enjoyable place to spend time. It’s as far from its image as a murder capital as you can imagine.

And people are heartbreakingly welcoming and happy to see visitors who have come to their beautiful country for something other than to talk about narcos and violence.

Cali is a party town to rival Miami. The beaches along the coasts are as unspoiled as your wildest fantasies.

And yet many people still don’t go.

I would urge you to put aside the stereotypes.

If you want to find bad people in Colombia, you can surely find them, as you could in New York or Los Angeles. But nowhere have my crew and I been treated better or with more kindness and generosity. I’d bring my family on vacation there in a heartbeat. And hope to soon. As I said before: Colombians are proud. Let them show you what they are proud of.

That said, this week’s Colombia episode of ‘Parts Unknown’ marks another great moment in Bourdainian stupidity.

Faithful viewers of my previous program on that other, less good network, might remember my previous misadventure on an ATV. You’d think I would have learned from that experience, a long barrel roll down a sand dune wrapped around a few hundred pounds of metal and machinery. I was very, very lucky to have emerged from that experience with limbs and skull intact. That maybe I’d be smart enough to realize that maybe off road vehicles were just not for me.

No.

In Colombia, I saddled up once again, and as you’ll see managed to fly off the seat, drive my head straight into the ground (helmet-less, of course) and (my producers insist) somehow succeed in running over my own head.

Though I was “out” for a brief microsecond there, I remember bounding to my feet, unwilling to be embarrassed by the glaringly obvious: I should have worn the helmet they offered. I should have driven more carefully. I probably shouldn’t have been — given my record — driving the damn thing at all.

Comedy Gold.

Source: CNN – Parts Unknown

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